McKinsey & Company No Money, No Honey

Undoubtedly a Cheerful classic, this amusing animated film launched a major Asset Management conference for the major global management consultancy, McKinsey & Company.

At the time, the industry was in a state of depression following a dramatic 'boom and bust' cycle. Our challenge was to present this somewhat gloomy story in a reasonably light-hearted style; opening the conference with an uplifting ray of optimism.


IVCA Gold Award for Events and Public Display

 
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