McKinsey & Company Ratio <100
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Commissioned by a leading global management consultancy, this amusing animated opening film set the tone for the annual conference for insurance company CEOs.
Using a simple fresh animation style, we set out to encourage open discussion and new ways of thinking, as well as to creatively describe the insurance measure of profitability known as ‘Combined Ratio 100’. |
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IVCA Gold Award for Best Graphics and Animation
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